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Girls Guide is always on Caitlin's mind. She's constantly coming up with new ways to make the Girls Guide more relevant and helpful to women who work. The evolution of the Girls Guide from one book to three and now this web-site has been under her creative direction for the past three years. Not that she figures out complicated mathematical problems on her way to sleep. But rather, she can’t seem to turn it off and will find herself lying there thinking about where they can take Girls Guide next, a children’s book she should write or the dialog from some guilty pleasure movie. In the daylight hours Caitlin and Kim run a food-focused pr business called YC Media and have written three books to help women achieve professional success, The Girl’s Guide to Starting Your Own Business, The Girl’s Guide to Being a Boss without Being a Bitch and The Girl’s Guide to Kicking Your Career Into Gear (coming out in January 2008). Whenever possible, Caitlin and Kim speak to women about the importance of building self-confidence at work by being yourself and have appeared on national television including the Today Show multiple times, and in magazines including Time and Real Simple. Caitlin and Kim are working on a reality show and sitcom. Caitlin is married to writer Andrew Friedman and the mother of twins. She loves chick-lit, most everything on television, great bbq and an uninterrupted bath that lasts at least an hour.
Kimberly Yorio
As Caitlin's partner in Girls Guide and YC Media, Kim's enthusiasm (read: big mouth) spreads the word about the two businesses. Whether by Caitlin's side at a public speaking event or in a new business pitch, Kim takes the advice of Girls Guide to heart: Always be selling. She thrives on taking Caitlin’s incredible ideas (which I swear she stays up all night every night generating) and running with them. Kim has been a partner in Girls Guide and YC MEDIA with Caitlin for the past six years. In that time, together they... Learn more
 
 


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