Caitlin Friedman and Kimberly Yorio are the co-founders of both Girls Guide and YC Media, a boutique public relations agency in New York City. As two women who have worn many professional hats-television producer, publicity director, senior account executive, bakery manager, small business owner, and author-they have experienced both joy and heartbreak during their careers. But even on the toughest of days, Caitlin and Kim have gotten so much from their worklife that they have committed themselves to the creation of a company that helps women nurture their professional selves.

	Caitlin Friedman Girls Guide is always on Caitlin's mind. She's constantly coming up with new ways to make the Girls Guide more relevant and helpful to women who work. The evolution of the Girls Guide from one book to three and now this web-site has been under her creative direction for the past three years. Not that she figures out complicated mathematical problems on her way to sleep. But rather, she can’t seem to turn it off and will find herself lying there thinking about where they can take Girls Guide next, a children’s book she should write or the dialog from... Learn more
	Kimberly Yorio As Caitlin's partner in Girls Guide and YC Media, Kim's enthusiasm (read: big mouth) spreads the word about the two businesses. Whether by Caitlin's side at a public speaking event or in a new business pitch, Kim takes the advice of Girls Guide to heart: Always be selling. She thrives on taking Caitlin’s incredible ideas (which I swear she stays up all night every night generating) and running with them. Kim has been a partner in Girls Guide and YC MEDIA with Caitlin for the past six years. In that time, together they... Learn more